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Startup navigation service
Technologists and entrepreneurs often need
structuring and preparation before they are ready to engage in
transactions with large, more established corporations. Tynax
provides selected startups with expert guidance through the
startup process and helps navigate these companies toward
success.
The success rate of technology startup companies in Silicon
Valley and elsewhere is remarkably low--although accurate figures
are unavailable, many believe less than one in ten startups
result in profitable exits for the founders. A large number of
failed startups have excellent technologies, products and
technical teams and the lack of success results from missteps
taken by management when navigating through the complex startup
process.
Tynax provides its startup clients with a methodology, extensive
online knowledgebase, a network of resources and hands-on expert
guidance to help management avoid the pitfalls and drive the
company toward profitable transactions. The focus is on
achieving success for the founders and the stakeholders in the
startup business.
Effective navigation involves taking bearings to assess
precisely where the company stands today, identification of
target destinations, plotting milestones and stepping stones
along the way and generating momentum along the route.
Selecting, defining, prioritizing and organizing milestones for
a startup company is a critical task and an area where Tynax
focuses its efforts. Tynax helps management not only set the
milestones, but wherever possible, Tynax helps the team achieve
them.
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Typical Clients |
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The number of clients that Tynax is able to engage is relatively
small, so this service is restricted to selected companies.
Typical clients are high-tech startup companies with strong
portfolios of patents, technology-oriented teams and compelling
product designs. |
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Typical Services and Activities |
- Consulting with the client to take bearings and assess
the company's position.
- Determination of target transactions, objectives of the
founders, management and stakeholders.
- Identification and specification of company milestones
and stepping stones.
- Prioritization of milestones and stepping stones.
- Advice and assistance in the preparation and
presentation of the business plan.
- Introductions to lawyers and other professional service
providers.
- Identification of, and introductions to, investors and
finance providers.
- Assistance in the recruitment of key staff, board
members and advisors.
- Coaching management on all aspects of startup process.
- Investor presentation preparation and coaching.
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| Services Not Provided |
Tynax is not a law firm and does not offer legal
advice. However, introductions are made to specialist law firms
and Tynax staff often interact with the lawyers representing
clients in transactional and corporate structuring matters.
Tynax staff do not sit on the company's board of directors.
However, Tynax staff do often participate on the board of
advisors. |
| Remuneration |
| As the ultimate aim of the navigation service is
to guide the company toward success, and successful
transactions, Tynax aligns its interests with the client by
keeping the cash retainer and consulting fees to a minimum and
arranging for transaction commissions and equity in the form of
common stock, options or preferred stock warrants. |
| Why Tynax? |
Expert staff provide a
unique insight into the startup process for high-technology
companies. Tynax staff were instrumental in the formation of
ASTECS, the Association of
Technology Entrepreneurs, and the assembly of the unique ASTECS
knowledgebase.
With its global patent and technology exchange, Tynax is ideally
placed to translate startup success into profitable
transactions. |
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